Independent distribution for private healthcare

Curated medical solutions, without the catalog maze.

Breakthrough Medical Systems helps ASCs, private practices, office based labs, and med spas source the right products for their case mix, margins, and patient experience.

Curated portfolio Fewer distractions. Better-fit products.
Founder access Work directly with Rick Rogers.
Lean pricing Built for private-practice economics.

The BTMS Difference

A boutique alternative to the big-box medical distributors.

Large national distributors are built for scale. BTMS is built for private providers who need responsive sourcing, practical guidance, and products selected for real use cases.

Instead of pushing a massive catalog, BTMS acts as a focused supply-chain partner. The goal is simple: help independent healthcare businesses reduce friction, protect margins, and keep patient care moving.

Curated, not cluttered

Products are selected because they offer a clear clinical, operational, or financial advantage.

Built for private care

ASCs, private practices, office-based labs, and med spas are the priority, not the afterthought.

Agile sourcing

Lean operations and manufacturer relationships help BTMS move faster than rigid catalog channels.

Margin awareness

Recommendations account for cost, reliability, case volume, reimbursement pressure, and growth goals.

Curated Solutions

Targeted categories for modern private healthcare.

BTMS can help practices source day-to-day essentials, specialty products, capital equipment, and revenue-supporting wellness offerings.

Medical & Surgical

Reliable procedure support for specialty practices and surgery centers.

  • Sutures and wound care
  • Procedure disposables
  • Surgical consumables
  • Custom supply planning

Capital Equipment

Equipment sourcing guided by workflow, budget, and long-term service needs.

  • Anesthesia systems
  • Patient monitoring
  • Procedure-room setup
  • Lighting and tables

Aesthetics & Med Spa

Premium-feeling growth categories for aesthetic and wellness operators.

  • Medical lasers
  • Skin rejuvenation technology
  • High-margin therapies
  • Practice expansion support

Wellness & Therapies

Adjacencies that help private practices meet patient demand responsibly.

  • IV hydration components
  • Hormones and peptides
  • GLP-1 program support
  • Compounded product sourcing

Who BTMS Serves

For operators who need a partner, not another portal login.

ASCs

Support for case-volume planning, surgical supplies, equipment needs, and cost review.

Private Practices

Focused sourcing for physician-owned groups that need practical pricing and reliability.

Office-Based Labs

Specialty product guidance for efficient, high-pressure outpatient environments.

Med Spas

Equipment, aesthetic technologies, and wellness solutions selected for business growth.

The Founder Factor

Continuity is the advantage.

Rick Rogers founded Breakthrough Medical Systems to bring senior-level relationship service back into medical distribution. His background spans medical sales and distribution across cardiology, emergency medical products, orthopedics, sports medicine, surgical products, and capital equipment.

In a market where independent practices can be treated like secondary accounts, Rick gives providers a direct, accountable point of contact who understands both clinical needs and business pressure.

You can buy from a website, or you can partner with someone who knows which products actually fit your practice.

Competitive Position

Big distributors optimize for scale. BTMS optimizes for fit.

The point is not to out-catalog Medline, Cardinal Health, or Henry Schein. The point is to give private providers an informed, independent advocate.

Less catalog noise

BTMS narrows choices to products that make sense for the practice instead of forcing teams to sort through endless SKUs.

More direct accountability

Clients are not routed through rotating layers of sales coverage when they need an answer or a sourcing plan.

Private-market economics

Recommendations are made with the realities of independent margins, backorders, growth categories, and case cancellations in mind.

FAQ

Clear answers for the first conversation.

Is BTMS a GPO?

No. BTMS is an independent distributor focused on value, fit, and advocacy rather than compliance-heavy volume contracts.

Do you sell to hospitals?

BTMS is focused on the private commercial market, including ASCs, office-based labs, physician-owned practices, and med spas.

Is there a full catalog?

The model is consultative. BTMS reviews needs and builds a focused formulary or sourcing plan instead of handing over a generic catalog.

Can you help with critical supplies?

Yes. Once usage and volume are understood, BTMS can help plan sourcing and safety stock around the products a practice cannot afford to miss.

Start Here

Ask Rick to review your supply chain.

A first conversation can focus on your top supplies, equipment needs, wellness growth categories, or recurring sourcing headaches.

LocationGreensboro, North Carolina